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Food photography that puts the product first.

Commercial food photography and storefront imagery by HypeReel for Two Brothers Meat Market.

Two Brothers Meat Market storefront signFood photography for Two Brothers: creamy sauce, rice and crinkle-cut friesFood photography for Two Brothers: meat in creamy sauce, rice and shoestring potatoesStrawberry cake photography for Two Brothers Meat MarketCommercial portrait with a cake for Two Brothers Meat Market

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Case study · Selected Work

Two Brothers Meat Market

Philadelphia, PA · Local retail · Short-form video · Creative strategy

We publish numbers only when we can show the original source and its period. Audience metrics show attention — not revenue.

Views on the top Reel
39K
Two-year content rankingView ranking ↓
Follows from a single Reel
103
Two-year follows rankingView ranking ↓
Account Reels & post views
30K
September 2025 recap · account-levelView recap ↓
Account views vs. August
+27%
September 2025 recap · account-levelView recap ↓
Inside the content — Two Brothers Meat Market

The challenge

Make everyday retail worth watching.

Turn a local market into content people actually choose to watch.

The system

Built around people. Designed for attention.

Short-form storytelling that brings the store’s people, products and local culture into the feed.

  • Short-form storytelling
  • Hooks
  • Humor
  • Real people
  • Product content
  • Local culture

The evidence

Behind every number, an original Insight.

Original Instagram screenshots. Select one to view it in full.

Instagram two-year views ranking: 39K, 32K, 25K, 18K, 11K and 10K views.Open full screenshot
01 · Attention earned39K views on the top Reel · two-year ranking
Instagram two-year follows ranking, led by one Reel with 103 follows.Open full screenshot
02 · Audience growth103 follows from one Reel · two-year ranking
September 2025 Instagram recap: 30K Reels and post views, up 27% from August; 31% of views from non-followers; 2.7K followers, up 101 from August.Open full screenshot
03 · Monthly momentum30K account views · September 2025, +27% vs. August

Source: original Instagram Insights screenshots from the Two Brothers Meat Market account. Rankings cover a two-year window. Monthly figures are account-level recaps and are not attributed to any single Reel. These are separate reporting periods and are not added together.

See two more original Insights
Instagram recap reporting over 5.3K views and 103 followers gained from one Reel in the previous month.Open full screenshot
Single-Reel recapOver 5.3K views and 103 followers from one Reel
July 2025 Instagram recap: 21K Reels and post views, 40% from non-followers, 2.5K followers, 45 more than June.Open full screenshot
July 2025 recapAn additional monthly snapshot · account-level

The result

One hit can be luck. A pattern isn’t.

39K · 32K · 25K · 18K · 11K · 10K views

Top six entries of the two-year views ranking shown above.

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